Wren is a big fan of Danish brand Poppy Rose. In fact, she insists on wearing one of their skirts most days – on it’s own, over trousers, sometimes underneath several dresses – she’s named it her ‘special dancing skirt’ and the two of them won’t be parted. I caught up with Minna, founder of the brand to find out why my two year old loves them so much.
What is Poppy Rose?
A children’s fashion brand, for ages 0 to 14, creating exclusive and comfortable clothes. The motivation for the unique styles comes from a vision of combining simplicity and quality, with quality in particular being an area that will never be compromised with. The vision for Poppy Rose is for it to become the leading children’s brand that offers nothing but quality clothes in pure materials.
What fabrics do you use?
We use Liberty print fabric most seasons, merino wool, alpaca, pure cotton, silk blend and soft jersey.
Where do you manufacture?
The manufacture is done in Portugal, Poland and China.
Where are you based?
We are located in Hellerup, a bit north of Copenhagen, in Denmark.
Do you have kids? If so, what do you like to do with them?
Yes, two daughters and one son. In our free time we love to go to the beach and play, cooking together, listening to music and hanging out. Each summer we travel to France, we all love the beach and we play football and surf.
What are your favourite children’s books?
My favourites are Madicken and Alle vi Børn i Bulderby by Astrid Lindgren, which describe the interactions between children when they are playing, the relationships they build and the fun things they do. They are fun and sweet books to read together with the children. Another fascinating, but at the same time a sad book is Where Children Sleep by the English-born photographer James Mollison. It is full of illustrations of children bedrooms around the world with their life stories, which are not always happy.
Do you have any exciting plans for the future?
We just got back from Paris where we have been shooting the AW14 catalogue. The AW14 collection is called Dream Child and is inspired by the beautiful world and creative universe of the Narnia books by C. S. Lewis. This collection, has through the eye of the child, captured the magic and poetry that we all have dreamed of.
Another potential future vacation plan is to travel to Vietnam or Bolivia when our youngest daughter is a bit older.
Thank you! Poppy Rose have their winter sale on at the moment with up to 60% off. The images above are from their new spring/summer collection launching soon…